Maurices Incorporated is an American women's specialty apparel retailer headquartered in Duluth, Minnesota, operating roughly 900 stores across the United States and Canada plus an e-commerce business. Founded in 1931 by E. Maurice Labovitz, the brand focuses on affordable, size-inclusive fashion (sizes 0-24) for women in small and mid-sized towns, with jeans, tops and occasion wear as core categories. It has been majority-owned by London-based private equity firm OpCapita since March 2019, when it was carved out of Ascena Retail Group at a $300 million valuation. The company employs roughly 9,000-10,000 people and differentiates on in-store personal styling, its mRewards loyalty program and hometown community engagement.